SUN'S OUT .... SIGN'S OUT!!
Why do agents still use a Real Estate Sign when selling your home?
Online media may be the latest + greatest form of advertising practice. However, several industries, such as the Real Estate business, still rely heavily on printed media such as signages.
Even amid the high-tech environment, experienced realtors know that signs are still a must in the industry. It is used to indicate several things, like:
When a property is for sale. When there is an open house. When a property is sold.
A good, old-fashioned yet clear and attractively-designed real estate sign has been the industry’s standard protocol for years, even in today’s time, and for good reasons. Here are some of the reasons of using signages for real estate business.
EFFECTIVELY ADVERTISES THE BUSINESS
Most industries may have moved entirely past the need for print media, but not real estate businesses. Some may have created their own websites or social media accounts, but almost none of them forgo the use of reliable signages.
According to top-ranking realtors, real estate signs still make a massive difference in marketing their business and services. Put online advertisements for good measures but never skip the traditional signages outside available listings.
This is because most people, especially serious house hunters, drive around neighborhoods to scout potential properties.
Moreover, having a “for sale” sign in the yard allows neighbors and residents in the area to market it to their acquaintances, doing some word-of-mouth advertisement for you without any fees!
IT IS COST-EFFICIENT
Digital marketing techniques do not start and end with you putting up an online advertisement on Social Media. There is a lot that goes into building a credible digital presence than merely creating a post.
You need to hire a team of web developers and marketers so your website will appear in people’s search results. You need to create compelling content, so your target audience will notice your business.
Those are just the tip of the iceberg of digital marketing. There is tons of work needed to attract the right audience, which costs a LOT of money.
But with real estate signs, you will be able to promote your business and your available properties for less. You can put up banners, bus signs, and yard signs to attract potential buyers and even sellers!
IT IS DURABLE
Once you put up your printed signs at their designated spot, it will remain there and will market your listings and your business 24/7, rain or shine!
Whether it is stake signage, post, or a vinyl decal, you can rest easy knowing that your signage will do its jobs even if you are not around. They are also made of robust materials that can withstand the sun’s raging heat or the storm’s heavy rainfall.
You will only have to pay once to get advertisement signage that requires little maintenance yet can last a lifetime.
INCREASES PROPERTY SALES
For the last two years and probably the next ones to come, Millennials make up about 65% of first-time homebuyers in the country. This means that realtors need to up their game by playing in their audiences’ home turf--the online world.
However, that does not mean that you need to drop the use of printed signs altogether. In fact, you would do well to combine both practices to cater to all clients.
According to the NAR 2018 report, 46% of home buyers discovered and bought a property because they saw it on a yard sign. Some of real estate signs advantages that directly contribute to your sales include:
Spreading awareness of an ongoing listing or open house.
Widening your audience reach.
Marketing your business by displaying your contact details.
EASILY NOTICEABLE
With the right font, color and template your real estate signs can attract the attention of everyone who passes by your listed property.
Excellent signages can stimulate the right response from your target audience. They can either buy the property, enter an open house, or contact you to hire as their personal real estate agent.
Moreover, signages are an excellent way to catch every individual’s attention--potential customer or not--and let them spread the word about your listings for you!
SHOWS PROFESSIONALISM
Homebuyers and sellers choose their realtors well. They dig deep and scour the internet for the best ones to handle their properties. They want someone who exudes professionalism and expertise in their line of work.
Signs represent the agent and their real estate businesses to potential customers. It contains the business’ name and logo, thus adding credibility to the venture. Established companies gain their target market’s trust by building a professional image, which is backed up by quality work.